PROBLEM
Brooklyn Public Library was not demonstrating the value of the library to the community at-large.

SOLUTION
This series of ads are targeted to three distinct groups; Kids and Teens, (ages 8 -14), Young Adults (ages 18 - 35), and Influencers (parents and educators). The objective is to increase awareness and participation in these programs by a broad population. Shown to the left are the ads for Influencers.