Rebranding one of the areas leading high-end construction and renovation firms specializing in Manhattan residences for the affluent.

PROBLEM
Obtain meetings with project decision makers.

SOLUTION
Developed a new brand position and a comprehensive brand communication package that reflects the essence of this growing firm. Changed the name to CNR Group and created a strong identity, always striving upwards. As the new positioning tagline points out, CNR Group is “Building Extraordinary Homes for Exceptional People."