PROBLEM
Colorado Prime Foods, a trusted 45-year old veteran in fresh-frozen meal solutions, felt their current identity restricted them from expanding into new markets. They desired to market themselves as a fresh, modern, tech-savvy company helping time starved consumers enjoy quick and easy nutritious customized meals.

SOLUTION
PM & Co developed the new DineWise name and identity to effectively communicate Colorado Prime Food's expertise, state-of-the-art innovation, and delicious meals to consumers.