The Academies at Anacostia

PROBLEM
Anacostia High School needed support for its new academic design plan. PM & CO was engaged to develop 4 names for the new school structure along with a cohesive identity system, that would be reflective of the community and a source of pride for the students. Communicating the new declared values of the school, the changes occuring at the school, as well as the value of these changes to the community, would be critical to the success of this initiative.

RESULT
There was a new sense of pride and excitement with students, teachers and parents and a complete change in atmosphere for the school, culminating in Michelle Obama delivering the commencement speech to the The Academies at Anacostia graduating class of 2010, only one year after the rebranding was completed by PM & CO.