PM+CO Founder Mary Pisarkiewicz named Top 25 Best and Brightest Professionals

We want to congratulate our Founder and Chief Creative Officer, Mary Pisarkiewicz, on being named one of Top 25 Best and Brightest Professionals by Leading Women Entrepreneurs (LWE). LWE, is compromised of innovators who embrace empowerment, advocate for women, and create sustainable environments that brings leaders together to showcase their attributes and contributions. All 25 […]

Fireworks in Sydney, Australia

The champagne is still popping at PM+CO, we’re excited for the coming lessons and creative successes in 2017. What kind of resolutions did you make, and what steps are you taking to make sure you stay consistent? These are the top ten promises that people make to themselves minutes after the ball drops announcing January 1st. […]

What It Takes To Feel Like You’ve Arrived!

“An exciting piece of entertainment and a shining exemplar of cinematic craftsmanship.” The sci-fi film “Arrival,” a deep meditation on the human condition, is being touted by some critics as the best movie of 2016. Expert linguist Louise Banks (Amy Adams) is called upon to communicate with aliens who are hovering over Earth. She coaxes […]

Let’s Kick Business Into High Gear!

Posted on January 3rd, 2017 by PM+CO Team

New Branding, Positioning

Let's Kick Business Into High Gear!

It begins as you walk through the Art Deco lobby of the storied Radio City Music Hall, then make your way to your seat in the theater. The curtain rises, the music swells and the Rockettes appear. Since 1932, they have performed at this iconic venue; during the holiday season, doing five shows a day, […]

Thanksgiving - an open and closed case.

Each year on the fourth Thursday in November, Americans gather together around the table to celebrate family, and feast on a variation of the pilgrim’s 1621 harvest meal. Several years ago, shopping also became an activity of the day, with Black Friday’s start time creeping further and further back into Turkey Thursday. So began the […]

The Original Humans of New York Curator

Posted on August 29th, 2016 by PM+CO Team

New Branding

The Original Humans of New York Curator

Getting up close and personal. That was the M.O. of photographer/icon Diane Arbus, whose work is currently on exhibit at The Met Breuer. Before there was “Humans of New York,” there were the candid, black& white shots by the artistic legend. Her work was so intimate that Arbus often continued a relationship with the people she photographed. During the […]

Case Study: How Reinvention Saved Mattel

Posted on July 14th, 2016 by PM+CO Team

Corporate

Mattel Game Developer Barbie PM+CO

What happens when you finally start listening to the changing needs of your consumers? If you’re Mattel, who’s watched sales plummet these past few years, you create Game Developer Barbie, with real code on her computer as well as mic’d headphones. (Let’s not overlook the neon hair and hipster glasses.)The icon’s been around since 1956 […]

Hamilton Broadway Musical icon PM+CO

Independence Day. A time to count our blessings, reflect on our nation’s history and to celebrate our freedom. We are reminded of life, liberty and the pursuit of Hamilton tickets. How does a play — or anything — become a juggernaut? Using this Tony award winning show as a template, it all starts with a […]

An unlikely business lesson from Ghostbusters

Isn’t it interesting how producers will revive old material and remarket it as if it is brand new? Finding Dory. Ghostbusters. They’re called “sequels” and “re-makes,” respectively. What they really are is a way to build on a proven foundation that not only keeps original audiences interested, but also draws in new patrons who want to take […]

Branding expert

We are proud to announce that our own Mary F. Pisarkiewicz has been nominated by The Leading Women Entrepreneurs and Business Owners Initiative for her outstanding work at PM+CO and MARY’s secret ingredients. The Leading Women Entrepreneurs and Business Owners Initiative honors the intelligent, accomplished, and inspiring women that make significant differences in their companies, […]

John Muir exhibit designed by PM+CO, opening panel.

Source: PM+CO TeamPM+CO is so proud to announce that our John Muir exhibition is up on Ellis Island until September 5th, 2016. This exhibition, The Life and Legacy of John Muir, America’s Immigrant Conservationist, celebrates the Centennial of the National Park Service. The opening day celebration was on Tartan Day, April 6th, replete with bagpipes […]

Design: How Brand Environmental Graphics Help Schools

Recently, we completed the first phase of an environmental brand design installation for Bronx Early College Academy, (BECA), a high school in the Bronx dedicated to developing a community of principled citizens, students, families, staff and community members who commit to preparing all students to successfully participate in the International Baccalaureate Diploma Programme. Through their experiences […]

Happy 2016! Let's Make the New Year Great!

 We wish you good health, good friends & family, and the desire to keep on doing great things!     Happy New Year, Steve, Mary and the PM+CO Team

Does Customer Service Matter in Financial Services?

According to new data just released from the American Customer Satisfaction Index (ACSI), customer satisfaction with the finance and insurance sector continues its slide. The sector, which includes banks, credit unions, life insurance, health insurance and Internet investment services, fell 0.4 percent to 74.8 on ACSI’s 100-point scale, its lowest score in a decade. “These […]

Finding the Roadmap to Modern Business Success.

When you get into your car today it is nearly impossible to get lost if you’re using a GPS enabled smartphone and driving direction apps like Waze or Google Maps. Unfortunately finding the roadmap to modern business success is far less predictable these days. A recent panel discussion sponsored Orrick’s Total Access series called “The […]

Employer Branding Comes of Age.

The term “employer brand” was first defined over twenty years ago relative to an organization’s reputation as an employer versus a more general corporate brand or marketing for specific products and services. Earlier this year the Harvard Business Review reported in an article on Employer Branding  “As the global economy picks up, there is growing […]

Mary Pisarkiewicz recieve her Brava Award from SmartCEO on September 28

Last Monday, September 28, PM+CO’s Founder and Chief Creative Officer accepted her well-deserved Brava Award at the beautiful Capitale in New York City. Mary was one of five women on the executive level to receive the Brava Award – a testament to her exemplary leadership, irrepressible entrepreneurial spirit, and philanthropic passion. Mary was selected based on her 30+ […]

Syrian Refugees

Last month PM+CO Founder and CEO Mary Pisarkiewicz was given the prestigious Smart CEO magazine Brava Award honoring top female CEOs. The award celebrated “top female CEOs who combine their irrepressible entrepreneurial spirit with a passion for giving back.” A well-deserved recognition indeed, that proved Mary is going beyond accolades into social action. As the […]

The Tanglewood Picnic

Posted on October 5th, 2015 by PM+CO Team

Accolades and Congrats, In the Office

The Tanglewood recipe book.

This is an exciting moment for our founder, Mary, as she had a recipe published in “The Tanglewood Picnic.” The Tanglewood Picnic is a recipe book by Gina Hyams highlighting outdoor eats submitted by loyal attendants of the Boston Symphony Orchestra’s summer session in the Berkshires, Massachusetts. Since 1937, music lovers have come to listen […]

PM+CO's Founder Mary F. Pisarkiewicz Receives Prestigious 2015 Brava Award

We are thrilled to announce that PM+CO Founder and Chief Creative Officer, Mary F. Pisarkiewicz, has been selected as a 2015 Brava Award winner by SmartCEO. The Brava Awards celebrate the distinguished achievements of New York’s top women business leaders. One of only five in the executive category to receive the award, Mary will be […]

Medical Marijuana comes to New York State: Challenges and Opportunities.

In late July, the Manhattan Chamber of Commerce hosted a two-part speaker panel on medical marijuana in New York State to discuss the siting of dispensaries in NYC. It featured a broad spectrum of participants, from a NY state senator, to elected officials from NYC, senior NYPD officials and prominent entrepreneurs in the fast emerging […]

Is Technology Slowing Us Down?

New York has been called “the city that never sleeps” and it prides itself as a place that is always on the move. And with the advent of smartphones and their and their near ubiquitous presence, it seems like people can do nearly anything, from any place in this great city, while in motion. But is […]

Words of Wisdom for Startup Funding.

Posted on June 25th, 2015 by PM+CO Team

Startups

Words of Wisdom for Startup Funding.

When Jeanne Sullivan took the stage at the Manhattan Chamber of Commerce “Funding Your Passion + Financing Your Business” event last week to discuss startup funding –  she cut an unassuming profile, at least for a seasoned all-star venture capital professional. Jeanne offered some practical advice about startup funding, based on her many years of […]

Ascending FinTech Sector: How High is Up?

Financial Technology, also know as FinTech, is a disruption-based business sector that is currently seeing explosive growth. It is being driven by tech startups that use innovative approaches to software development across a broad spectrum of financial services, from lending to personal finance, from payments and retail/institutional investments to equity financing, remittances, consumer banking, financial […]

Hospitals are Getting Social to Build their Brands.

Many organizations find social media a great way to connect and engage with customers, building their brand and business in the process. New entrants, hospitals, are increasingly using social media to deliver relevant and engaging content, as part of their brand-building efforts. By publishing information about wellness, new treatments, compelling patient stories and practice innovations […]

Is it Time to Leave Your Big Bank?

Community banks are fast emerging as the unsung heroes of the US economic recovery, following the fall from grace of their big money-center bank brethren. Is the time right for more consumers and small businesses to take a hard look at their relationship with big banks in favor of community banks? At the same time, […]

Hospital Branding: Leveraging the Voice of the Patient.

Brand building in the healthcare and hospital sector is continuing to gain popularity as evidenced by more and more “brand campaigns” from leading organizations ranging from NYU Langone Medical Center in NYC (“Made for New York”) to Seattle Children’s Hospital (“Hope. Care. Cure”). Perhaps no organization has been more progressive and effective in terms of […]

Taking the Retail Experience to the Next Level.

A quintessential luxury retail experience is steps, or the click of a smartphone button away for many people across the globe. Retailers such as Louis Vuitton, Ralph Lauren, Hermes, Tiffany and Cartier vie for the attention of shopper in most major metropolitan areas and online. Retailers have adopted channel agnostic distribution strategies to keep pace […]

The Rising Stakes in Urgent Care 2.0

The urgent care business has been around for many years, but this sector of the healthcare industry has gained a higher profile in recent years as both outside investors and insurance companies have joined the fray. Since 2008 investors have sunk over $2.3 billion into urgent care clinics. The growth in urgent care has been […]

2015: The “Mobile First” Imperative for Marketers.

It’s hard to miss the term “mobile first” as a marketing, design and UX imperative these days, or not hear a discussion about how best to develop, measure and optimize brands for mobile at trade conferences like the recent IAB Mobile Marketplace held in NYC. The term “mobile first” was originally coined by Marc Davis […]

Healthcare / Hospital Marketing Trends

Advancements in technology, changing consumer behaviors and new government regulations will all impact the way marketing is approached in the healthcare / hospital sectors. Here are some emerging trends for 2015. The implications of value-based care reimbursement. The recent US Health & Human Services (HHS) mandate has set clear goals, and a timeline for shifting […]

Is social responsibility a smart corporate strategy?

It seems that many of the headlines relating to large corporations these days have to do with stock performance, growth prospects and at times steering clear of regulatory entanglements. However many of these same firms (and leading business schools) are moving aggressively in a decidedly more progressive direction, making the case for companies to improve […]

Urgent Care: Business Gold Rush or Service for the Greater Good?

The urgent care medical business is taking the country by storm. It is reported that over 10,000 urgent care clinics have opened across the country in recent years, handling over 160 million patient visits annually and rolling up to a $16 billion industry in the process. Some companies in the sector have turned to a […]

Great Start-Up Opportunities in Natural Foods?

The global research giant Nielsen recently published its  Global Health & Wellness survey which detailed how consumers feel about their body image and the steps they are taking to get healthier. Against a backdrop centered on body weight concerns, the study found that nearly two thirds of North American respondents said they are eating more […]

Is Crowdfunding a Viable Path for Socially Responsible Start-ups?

Entrepreneurs and investors have a growing interest in building and funding companies that have a commitment to doing social good and making a profit. But despite market demand for goods and services with environmental and social value, startup ventures based on these values are typically perceived as higher-risk or offering lower returns. This can severely […]

Burt's Bees: The Social Responsibility Business is Model Alive and Well.

Does “doing good” help a company “do well?” An in-depth academic look at corporate social responsibility (CSR) businesses was made quite effectively in the British Academy of Management back in 2010. They looked at a “narrow view” that justifies a CSR initiative when they produce direct and clear links to positive financial performance. In essence, CSR […]

The Business Meal: A Successful Business Person’s Secret Weapon – Part 2

In the business meal setting, we often find it easy to spot others committing faux pas, while we ourselves might be inadvertently breaking important rules. As the host of the meal, there is a sizeable handbook to really pulling off a seamless encounter. It starts with these 6 do’s and don’ts for being a seasoned […]

SodaStream: Case study of a socially responsible business model failure.

There is mounting evidence that socially responsibly simply does not resonate with consumers as a marketing message. An example of the fallibility of using social responsibility as a core brand positioning are exemplified by SodaStream – the Israeli company that sells machines that turn tap water into sparkling soda; designed and marketed with a special […]

Is social responsibility a viable business model?

Much has been written about the emergence of corporate social responsibility (CSR) and the concept has grown in importance and significance, especially over the past 25 years. But it begs the question for many organizations: Is social responsibility a smart and viable business model / marketing approach that will help a business achieve key goals […]

THE SHOOT. WIN. INSPIRE. 2014 CONTEST WINNER AT PM+CO’s OFFICE

After receiving more than 50,000 votes, we’re thrilled to start working with our contest winner Soaring Spirits International, an organization that creates and maintains innovative peer-based grief support programs for widowed men and women that serve a worldwide population. Based on the powerful connections created by a shared experience, they endeavor to ensure that no one […]

The Business Meal: A Successful Business Person’s Secret Weapon - Part 1

  Business meals provide the ultimate professional bonding experience. They’re the action equivalent to the phrase “a picture’s worth a thousand words”. When you consider the content covered, a shared meal is worth a dozen meetings, and the secret sauce is the bond created during these personable interactions. Tear Down That Wall! When dining out for […]

Consumer Behavior, Marketing & Psychology.

Posted on January 22nd, 2015 by PM+CO Team

Industry News

Consumer Behavior, Marketing & Psychology.

Marketers are by no means psychologists, but many good marketers work with psychologists in order to attract and encourage consumers to buy their products. In a world where technologies are increasing and competition is becoming harder than ever, it’s more and more important for marketers to understand their consumer’s behavior and to find out what […]

PM+CO Rings In The New Year

The design and marketing teams at PM+CO want to wish you an inspiring, creative, and happy 2015, full of joyful surprises and success! Let’s do something together in 2015!  

Winner and runners-up of the SHOOT. WIN. INSPIRE. Video Contest 2014

First of all, we would like to thank every non-profit and their volunteers for participating in our contest during these past weeks, as well as the voters who made this contest possible. We really enjoyed all of your videos! They were full of creativity and inspiration. We know you worked very hard for this contest […]

SHOOT. WIN. INSPIRE. VIDEO CONTEST - the 5 finalists announced

The voting period is now over. PM+CO would like to thank all of the participants for having shared their amazing videos, and also thanks to the voters for their participation, support, and for making the SHOOT. WIN. INSPIRE. Video Contest 2014 a great success. There were more than 51,000 votes this year, an incredible turnout! […]

8 COMMANDMENTS TO GET VOTES ONLINE

Posted on November 7th, 2014 by PM+CO Team

Non-Profit

8 COMMANDMENTS TO GET VOTES ONLINE

  SHOOT. WIN. INSPIRE. Video Contest. This period is the most important for our participants because it will determine the 5 finalists who will be judged by our team. Here are a few resources to help you get the word out about your non-profit video.   #1 Don’t charge in without a plan: Take some […]

SHOOT. WIN. INSPIRE Video Contest for Non-profits – Deadline November 5th

Calling all the non-profits:  You have until Nov. 5th to submit your video. This contest will give imaginative and hardworking non-profits the opportunity to excite and educate by creating and sharing a 1 to 3 minutes video about their mission and how they help their constituents. One grand prizewinner will receive a PM+CO brand overhaul worth […]

7 Steps to Creating a Successful Video For Your Nonprofit

In the age of YouTube, everyone knows there’s nothing like online video to grab someone’s attention. As a nonprofit you should consider online video to reach out and engage your audience to build loyalty and motivate action. Here is a useful list of key steps to keep in mind by anyone thinking about making a […]

PM+CO Honored For Game Of Thrones Direct Mail Campaign

We are very pleased to announce that PM+CO has received an award from the prestigious Graphic Design USA for its National Affiliate Marketing Campaign work for HBO. GDUSA’s American Graphic Design Awards honor outstanding work of all kinds throughout the media, with more than 8,000 entries submitted this year. Only fifteen percent of submissions are […]

7 Reasons Why Nonprofits Should Use Video Now

It’s a digital age, and you can’t underplay the importance of visual storytelling. The impact story video is one of the most effective tools in your belt for rallying support. Here are 7 reasons why nonprofits should consider creating your video! #1: Video production, once complicated and expensive, is now doable by anyone with a video […]

SHOOT. WIN. INSPIRE. Video Contest Step by Step!

At PM+CO, we know that creative action has enormous power for inspiring change, so we launched SHOOT. WIN. INSPIRE., an online video contest for imaginative and compassionate non-profits and organizations looking to better educate, inspire, and motivate the people they serve.   HERE’S HOW IT WORKS   STEP 1 Create your video: Present your organization, […]

SHOOT. WIN. INSPIRE. Video Contest For Non-Profits

PM+CO is very excited to announce our second annual SHOOT. WIN. INSPIRE. Video Contest, a fun and interactive competition wherein non-profit organizations working towards the social good are invited to send us their original videos, entering them in the chance to win a brand makeover worth $35,000. To enter, US-based non-profit and charity organizations must […]

2014 World Cup Sets Stage For Marketing Battle

As you may know the 2014 World Cup in Brazil, one of the biggest sporting events on the planet, has just ended. To the surprise (and sorrow) of many, Germany was named the victor, after facing off against 32 national teams. However, the athletes weren’t the only ones facing intense competition. At the same time, […]

5 storytelling tips for your brand

Posted on June 11th, 2014 by PM+CO Team

Industry News

5 storytelling tips for your brand

Tell me a good story and I’ll remember your brand As all marketers know and it’s not a secret, that if a brand wants to catch the attention and the interest of an audience, the message of that brand is best presented as a story. Why? Because when a company’s values have been communicated this […]

3 things you should know about viral marketing

Posted on May 12th, 2014 by PM+CO Team

Web

3 things you should know about viral marketing

“What is viral marketing?” Marketing buzz and viral marketing are both marketing techniques that resemble the spread of viruses. A message is delivered that targets a specific audience (ie: consumers, potential partners, etc), who spread it quickly and exponentially through their online networks and by word of mouth. This concept is not new; people have […]

Marketing: a channel in which you have to invest

  After the economic crisis wreaked havoc on the markets during the past several years, it’s time for recovery! Numerous companies have missed an opportunities that the crisis offers. Yes, we said opportunities! But don’t worry, it is not too late, these same opportunities remain available today. During last years, companies have questioned themselves and […]

Marketing & Advertising Workshops – PM+CO Teaches Strategy and Success

Once again, Mary, our Chief Creative Officer, will share her design & marketing experience on April 29th at the BNY Mellon Conference Center. This coming spring, Mary Pisarkiewicz, founder and chief creative officer at PM+CO Inc. will be teaching a workshop, “Marketing & Advertising”, as part of the Executive Management Program created by The National Minority […]

Mary Pisarkiewicz Founder of PM+CO

 Ms. Pisarkiewicz succeeds Melanie Mortimer of SIFMA Foundation after serving five years. Mary Pisarkiewicz, founder and chief creative officer of design agency PM+CO, has been appointed as the new chair of Virtual Enterprises International’s (VEI) New York Advisory Board after serving as a member of the board for five years. Ms. Pisarkiewicz will lead a […]

Global Marketing: Unifying Virtual and Real

Until recently, marketing and advertising campaigns went through what we now call the “traditional media” (press, television, radio, print, etc.). Nowadays, we see more and more companies choosing the “virtual world” as the main support for their promotion plan. This is done for the obvious reasons of simplicity and visibility, but also for budgetary reasons. […]

Happy New Year 2014

Posted on January 7th, 2014 by PM+CO Team

In the Office

Happy New Year 2014

PM+CO teams wishes you a Happy New Year!

Happy Holidays from our family at PM+CO to yours!!

The PM+CO team wishes you a Merry Christmas! Learn more about our team on the About Us page of our website.

New face at PM+CO!

Posted on December 17th, 2013 by PM+CO Team

In the Office

New face at PM+CO!

Please help us to welcome Adam, who has joined PM+CO as a Marketing intern.  Learn more about our team on the About Us page of our website.

Where do the names of your favorite brands come from?

Today we are going to concentrate exclusively on brand names. No advertising, no marketing campaigns, no commercials, but only the history of the names of some of the biggest brands in the world. From the most known to the most obscure, all the brand names have an origin story and a particular DNA. Some of […]

PM+CO Named Loacker’s Marketing Agency

Pisarkiewicz Mazur+CO has been named Loacker’s advertising and marketing agency for North America. In this capacity, PM+CO will provide Loacker with strategic marketing, branding and advertising support, including print and digital solutions and social media strategy. Tasting events will also be a special part of the overall program, to highlight the deliciousness of these products. “We […]

Happy Halloween!

Posted on October 29th, 2013 by PM+CO Team

In the Office

Happy Halloween!

The PM+CO team wishes you a happy and scary Halloween! Trick or treat… Learn more about our team on the About Us page of our website.

Marketing of the five senses

Posted on October 28th, 2013 by PM+CO Team

Industry News

Marketing of the five senses

At a time when the entire marketing world is talking about customer experience, and the focus is on making an emotional connection between brands and customers, sensory branding is a strategy you should consider. Sensory branding is a part of experiential marketing. The purpose of this kind of marketing is to cause emotional, cognitive and […]

Marketing vs Advertising 101

Posted on October 10th, 2013 by PM+CO Team

Uncategorized

Marketing vs Advertising 101

When you tell people that you work in marketing, do they think you mean a dreamy Mad Men-style advertising job? Do people seem to think “advertising” and “marketing” are interchangeable? We noticed some confusion surrounding this issue and set out to define each concept in basic terms. While advertising is often glamorized and marketing less […]

Branding your company and products took time?

So now it’s time to debrand them!    One of the major marketing trends we’ve seen this summer has been the use of personalization in major brand packaging. The success of Coca-Cola’s ‘Share a Coke’ campaign, in which the brand name was replaced by popular first names, has led to a lot of head scratching. […]

Have you ever consider comparative marketing strategy?

Of course not, you are a creative marketer! You might consider it. As the marketplace tends to standardize and the advertising landscape becomes overcrowded, differentiation becomes more crucial, but more difficult, for brands. This is why more and more brands are using comparative advertising to compete. Some of you may think that this technique derives […]

New face at PM+CO!

Posted on September 17th, 2013 by PM+CO Team

In the Office

Illustrator graphic artist

Sophie has joined our team as a design intern.   Please help us welcome her! Learn more about our team on the About Us page of our website.

How to be cool for back-to-school

Posted on September 6th, 2013 by PM+CO Team

Industry News, Uncategorized

How to be cool for back-to-school

Everyone remembers the stifling pressure that came with choosing an outfit for the first day of school. Pick out the perfect clothing and you might be labeled the coolest kid in school; pick the wrong outfit and you may become the laughingstock of the school for the entire year. Now that we are older and […]

Obituary of Mr. Common Sense

Posted on September 4th, 2013 by PM+CO Team

Uncategorized

Obituary of Mr. Common Sense

One good thing about the Internet is that it can give a second life to great ideas and keep them from being lost in the past. That is the case for the following essay, which was emailed to us by a friend recently. It has been around the Internet for a while, but it’s still […]

Less is more

Posted on August 28th, 2013 by PM+CO Team

Uncategorized

Less is more

As counterintuitive as it may sound to you … yes! Less is often the best way to get more. Here we invite you to take a little trip through minimalism. Drop the extra colors, graphics and lettering, and follow us. Minimalism is nothing new. Throughout history, minimalistic designs have been used to effectively market a […]

What does expertise mean if you can’t share it?

Our CCO is ready to share her experience again! This coming September, and for the second time this year, Mary Pisarkiewicz, founder and chief creative officer of PM+CO Inc., will teach a workshop called Brand Management and Marketing Strategy, as part of the Executive Management program created by The National Minority Business Council (NMBC), which supports and […]

NEW! It’s all About Us

Posted on July 31st, 2013 by PM+CO Team

In the Office

NEW! It's all About Us

We are so much more than an agency of creatives. We are a sensationally passionate bevy of sharp international minds – if we do say so ourselves! Our people are so much the essence of our work that we wanted to share a bit of them with you. Learn more about the life in our […]

Brands Leverage Holidays, Risk Muddling Their Stories

Once again, marketers took advantage of Fourth of July celebrations to promote their wares and compete for their customers’ attention. As you have undoubtedly observed, advertising has long relied on seasonal and holiday-related promotions, leveraging the festive spirit and capitalizing on the emotional sides of these events. A wide range of companies have been doing […]

Let’s Make The Creative Industry 50/50

Posted on July 9th, 2013 by PM+CO Team

Industry News

Let's make the Industry 50/50 Initiative

We’d like to tell you about an exciting new initiative called Let’s Make The Industry 50/50, created by the Art Directors Club (ADC). Their mission is to address and ultimately change the extreme imbalance of the roles of men and women within the creative industry. Ignacio Oreamuno, executive director of the ADC, says, “We believe […]

Hans Solo Pop-Tarts

Have you ever seen an image on social media of an unbelievable food product? Something so off the wall that you can’t believe it’s real? Likely you have. These photos often go viral. Maybe you’ve even shared one with your friends. But it was probably unbelievable to you because the product really doesn’t exist off […]

Birthday Month in Our Office - Celebrating with Carlota!

Please help us wish Carlota a very happy birthday, and year to come!

How Our Services Differ from 'Buying a Logo'

The team at PM+CO is often asked the question – “Why your services? With you, what am I paying for, when I can buy a logo online for $99 and have it in a week?” This is an important question. When a company decides that they are in the position to rebrand, that is the […]

Does risk-taking in advertising always pay?

The new Kraft salad dressing advertising campaign featuring a nearly naked, fit young man has caused controversy of late, instigating a lot of discussion in the media. Notably, the group One Million Moms has labeled it “disgusting” and “vulgar.” This has not only revived the debate about the use of blatant sex in advertising, but […]

Staff Photo Shoot

Posted on June 18th, 2013 by PM+CO Team

Accolades and Congrats, In the Office, Web

Staff Photo Shoot

This morning we had a photo shoot with our staff in our office. A fun morning indeed! The photos will soon be found on our dynamic new staff bios page. We’ll share when the bios page is live so you can learn about our great team. Source: PM+CO Team  

Caitlin’s Birthday

Posted on June 12th, 2013 by PM+CO Team

In the Office

Caitlin's Birthday

Earlier this week we celebrated our project manager’s birthday. Happy birthday to her, and many more!

 An Award for Our CCO! For Support of Student Entrepreneurship Program VEI

This morning, PM+CO’s Chief Creative Officer Mary Pisarkiewicz accepted an award from Virtual Enterprises International at their advisory board meeting. We’re proud of the inscription: Virtual Enterprises International of the New York City Department of Education Honors Mary Pisarkiewicz for her ongoing support of the Virtual Enterprises programs as a champion of the VE program […]

New Branding Installed at Brooklyn Lab School

This afternoon we were proud to watch the installation of environmental branding as the first reveal for Brooklyn Lab School, for the New York City Department of Education. How handsome are those banners!

Reasons to Update Your Homepage

Posted on May 10th, 2013 by PM+CO Team

Uncategorized

When was the last time you updated your website’s homepage? Even if it is just 9 or 12 months old, you should look at it again, as Internet users’ expectations are continually changing. The web has evolved seemingly exponentially — from a place to share data, to a place of sharing amongst academics and researchers, […]

Naming: Leave it to the Professionals

Posted on April 28th, 2013 by PM+CO Team

Uncategorized

Naming: Leave it to the Professionals

We know that it’s a good idea to let specialists do their jobs. Famously, you wouldn’t trust a dentist with open heart surgery. Here’s a fun and compelling article from Fast Companyabout why, when your brand needs a name, it’s important to enlist brand-naming professionals. An excerpt: Anyone remember what happened when Mountain Dew asked […]

Pro Musicis program shell by PM+CO

We are happy to announce that we have finished our consultation work for Pro Musicis, one of the two non-profits that won the runner-up prize of 20 hours of marketing/branding consultation from our SHOOT. WIN. INSPIRE. contest. For Pro Musicis we’ve created beginning work on their new branding, resulting in a new logo, color palette […]

The Power of Story – Love: It’s what makes a Subaru

You may have seen this commercial for Subaru. It features a concerned father, well dressed and off to work, putting his young daughter on the school bus for the first time. They both seem preoccupied. He drives up alongside the bus where he sees her laughing happily. The father’s voiceover says, “I’m overly protective. That’s […]

Budweiser Clydesdale baby

A brand is manifested in all the choices a company makes about how it presents itself in the world – its voice, its color scheme, its promises. How a company is perceived can either build brand equity or confuse potential consumers. For example, Apple has worked very carefully to craft its brand – if you […]

Seeking: Women-owned Businesses to Benefit from Mentorship Program

IWEC — the International Women’s Entrepreneurial Challenge — is offering a mentorship program for women-owned businesses in the tri-state area whose revenues range from $200,000 to just under $1 million. The objective of the program is for mentees to be advised by successful women business owners for nine months. At the start of the program, the mentee will […]

A Night of Celebration at Virtual Enterprises

Posted on March 11th, 2013 by PM+CO Team

Education

A Night of Celebration at Virtual Enterprises

We’d like to take a moment to spotlight a special client of ours, Virtual Enterprises International (VEI), whose dedication to their students makes a difference in 10,000 lives each year. VEI is an in-school entrepreneurship program and global business simulation, which turns students from underserved communities into young professionals. Through creating and managing business ventures, […]

PM+CO Honored with Leadership Award by Educational Non-Profit VEI

It is our great honor to share with you that our founder, Mary Pisarkiewicz, has been selected to receive the 2013 Crystal Leadership Award for service to Virtual Enterprises International (VEI). VEI is an in-school entrepreneurship program and global business simulation that turns students from underserved communities into young professionals, empowering them to unleash their […]

Art Show Opening Success

Posted on February 26th, 2013 by PM+CO Team

Accolades and Congrats

Art Show Opening Success

The opening of the Juried Art Show at the Hudson Opera House on Saturday was so much fun! We had a great time with friends and mingling with the many people who made it out to celebrate the evening. There was good food, drink, live music and plenty of art-related conversation. Even the building itself […]

We have been working to create a new identity for our non-profit rebranding contest winner, Nourishing USA, and we are thrilled with the progress we are making together. Watch this clip from our first meeting together — outgoing CEO and founder, Gina Keatley, and acting CEO, Simon Hancock, explain in a few words (and photos) […]

HBO Assignments

Posted on February 19th, 2013 by PM+CO Team

Media & Entertainment

HBO Assignments

Following on the heels of our work with HBO’s Boardwalk Empire, we are pleased to share our assignment on the darkly majestic Game of Thrones, another stunning, gripping drama from HBO: And our team is excited to be working on yet another big HBO show now. More info on that project to come!

The Digital Evolution of Higher Education

Posted on February 16th, 2013 by PM+CO Team

Education

The Digital Evolution of Higher Education

This infographic on the digital evolution within higher education is worth revisiting  one year after it was created. It gives an excellent overview of possibilities in education. Changes include digital textbooks (some with interactive interfaces), and an increasing number of educational apps for use in the classroom, and tablets, which are evolving the way notes […]

Congrats! Forbes Features Our Partner’s Blog for Valentine’s Day

We’re so excited to share that Forbes has profiled our sister company’s success for Valentines Day! This site, about food and cooking with friends and family, is a project of one of our agency’s partners. We couldn’t be more proud. Read it here… we’re sending big love to Love – The Secret Ingredient today. 

Our Chief Creative Officer’s “Provence in Ancram” Painting Accepted to Juried Art Show

In addition to leading PM+CO by day, Mary Pisarkiewicz is a fine artist. We are proud to announce that a painting of Mary’s, “Provence in Ancram,” (24? x 30?) has been accepted into Columbia County Council on the Arts annual Juried Art Show! The exhibition will be held at the Hudson Opera House. The opening […]

On Friday, PM+CO founder Mary Pisarkiewicz taught a course on Brand Development & Marketing Strategy to entrepreneurs as part of the National Minority Business Council’s Executive Management Program. The five-day event was designed to help minority and women-owned (M/WBE) companies expand their capabilities and capacity. Mary’s course focused on brand positioning to develop marketing, advertising […]

 

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