Case Study: Loacker
Loacker is a 90-year company making wafer and chocolate treats that are distributed in more than 100 countries. In 2013 Loacker committed to expansion within the U.S. market, and named PM+CO as their marketing and advertising agency for U.S. operations.
The challenge was that while Loacker was well known in the rest of the world, Loacker was virtually unknown in this market (12%).
Starting in the Northeastern region, PM+CO positioned Loacker as #1 in Italy and rolled out the PURE campaign using an all media strategy that included print, digital, social and experiential marketing and promotion, including sampling. In the first 6 months brand awareness rose 38% followed by sales growth from $1 million to $12.5 million in 2015.
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