Case Study: Urban Express

SITUATION:
Urban Express was the best and biggest same-day messenger service in New York City. Over time, they had morphed into a $30 million+ specialty logistics company with a North American footprint, providing four distinct services and had outgrown their old brand.

CHALLENGE:
Our challenge was to unify these businesses into a coordinated brand that would be seen as an equal when competing with the likes of FedEx and UPS.

RESULTS:
After going through a comprehensive positioning process, PM+CO developed new brand names, and created powerful brand packages including websites for five entities: the new umbrella company brand, UX Specialized Logistics, plus the four individual sub-brands. The introduction of the new branding, with clearer communication as well as brand integration, helped them grow 47% in the first 20 months and to $113 million, before being purchased in early 2015 by XPO Logistics, a $6 billion leader in their industry. PM+CO is currently working with XPO Logistics.

 

YOUR STEPS TO GREAT BRANDING

I'd like to receive the 4-day email course.

Powered by ConvertKit
 

You need to log in to vote

The blog owner requires users to be logged in to be able to vote for this post.

Alternatively, if you do not have an account yet you can create one here.