PROBLEM
A major regional bank was looking for an end-to-end advertising campaign, including point-of-purchase materials, to promote American Express Travelers Cheques in its branch locations. The client required that all ad materials carry the logos of both partners.

SOLUTION
In order to engage audiences all over the world, PM & Co selected a theme with universal appeal--a fantasy vacation. Inviting beach imagery provided plenty of white space to showcase the two companies’ logos. The campaign included full-color print advertising, statement inserts, posters, teller buttons and table tent displays.