PROBLEM
American Express went from having a large, 3 poster presence in NationsBank branches to a single teller counter-top POS. American Express asked PM & Co to design a solution for the new limited space constraints. 

SOLUTION
To maximize impact in the limited real estate, PM & Co developed a unique tri-panel POS that was easy to assemble, visually engaging and met the requirements of shipping flat. The structure allowed for the 2 promotional panels (including a take-one holder) to face the customer, while the 3rd teller-facing panel contained helpful selling information about the different services and options.