PROBLEM
Despite repeated mailings, American Express was loosing money on its convenient, new order-by-phone service offering direct delivery of the company’s famous Travelers Cheques. The company felt low consumer awareness was the problem and turned to PM&Co for help.

SOLUTION
PM & Co created a bright, engaging program that included a series of bill inserts and direct mail postcards. By successfully appealing to the specific lifestyles of key audience segments, the program helped turn Travelers Cheques into a viable profit center.