PROBLEM
Brooklyn Public Library wanted to demonstrate the value of the library to the community at large by promoting their online and in-library services at their numerous neighborhood locations throughout the borough of Brooklyn.

SOLUTION
This series of ads are targeted to three distinct groups; Kids and Teens, (ages 8 -14), Young Adults (ages 18 - 35), and Influencers (parents and educators). The objective is to increase awareness and participation in these programs by a broad population. Shown to the left are the ads for Kids and Teens.