PROBLEM
The Children's Aid Society needed to retain its Guardian Members who donate in excess of $100 annually. The program is a long-established one, so fresh approaches are needed to maintain participation.

SOLUTION
Add warmth and personality to this annual solicitation and make it child-focused by calling the Guardian Members "Guardian Angels." Carry out this theme with graphics and type that are childlike and engaging and remind recipients of the many New York youngsters who need someone to watch over them.