Cybersmith opened a string of hip new gaming and entertainment cafes in key markets throughout the country, offering customers internet access and a chance to sample video games, flight simulators, and "creativity station” software while savoring a cup of Joe.

To create some market buzz, Cybersmith turned to PM & Co for an edgy ad campaign to match the company’s fresh, young attitude. A series of black and white newspaper ads placed in the entertainment sections of local newspapers promoted the café’s quirky events, including gaming competitions, seminars and holiday happenings.