Communicating innovative retail and a multi-media environment with excitement.

PROBLEM
Cybersmith needed to reach a diverse audience of potential customers — from gamers to web surfers to neophytes — with a fresh, hip, fun message.

SOLUTION
Create a people-based campaign in which memorable fans tell what they love best about Cybersmith. Bold colors and edgy graphics deliver the message that Cybersmith is the place "where the real fun's at." Campaign elements include print, in-store collateral, promotional items, trade promotion and radio.