Communicating innovative retail and a multi-media environment with excitement.

PROBLEM
The Cybersmith ID did not express the vision of its innovative retail and multi-media environment targeted to all age groups. While the old tag was descriptive of the general nature of the store, it did not relate the excitement or benefits and the consumer did not understand what Cybersmith was all about.

SOLUTION
PM & Co developed an exciting symbol that worked in retail signage, print, and on-line. This distinctive new logo is comprised of three-dimensional stylized blocks representing the "bricks and mortar of the virtual world."