Creating an identity that shines a light on media, and creates a communication platform for all faiths.

PROBLEM
Faith & Values Media, formerly the Odyssey channel, needed to establish a new identity as a production and distribution company devoted to Judeo-Christian faith-based content with multiple divisions. One of its major challenges was to create an identity that was broad enough to encompass a wide range of faith traditions.

SOLUTION
PM & Co moved the company’s corporate icon to center stage, refined it and made it the foundation of the branding campaign. The icon and its supporting tag line both embodied the image of light, which is a symbol used by virtually all faith traditions and provides a broad platform for Faith & Values communications.