PROBLEM
New listings are key to the continuing success of Toni Haber, but the competition for prime residential listings in Manhattan is intense.

SOLUTION
A compelling two-stage direct mail campaign that invites recipients to receive a professional appraisal of their property.

Satisfied clients endorse the services of Toni Haber in this second component of the direct mail campaign. The realtor herself becomes the brand. Letterpress and vellum overlays add to the richness and sophistication of the piece.