PROBLEM
To communicate the key attributes of the ION brand in the cluttered environment of a trade convention.

SOLUTION
PM & Co created new signage for the ION booth that communicated powerfully and simply the company's key messages. Because the competition on the trade show floor typically features abstract or symbolic images, PM & Co chose to use human images to set ION apart. Each image represents a customer benefiting from one of ION's network solutions. All signage plays off of the new ION tag line: "It's about Availability."