Creating an identity that will reach the hearts and minds of those who want to preserve history.

PROBLEM
LABF needed to communicate the full scope of their mission: to preserve the entire history of the broadcasting industry in both the radio and television industries.

SOLUTION
PM & Co developed a mark that suggests the image of the head of a microphone–the tool common to every broadcaster. The new identity was rendered in tints of black for versatility of usage in a wide variety of media.