Simon Live Media Network is a new customer-centric media company. It offers major advertisers a unique alternative to traditional or to new media–the opportunity to reach affluent consumers on a personal level through integrated marketing initiatives at the Simon Mall Properties.

PROBLEM
To develop an identity that communicates the nature of the experiential marketing offered by the Simon Live Media Network. Experiential marketing communicates to the consumer through all the senses with sampling, live events, special promotions and one-to-one interaction. It is a multi-dimensional experience.

SOLUTION
Create a colorful logo that is based on a multi-faceted geometric figure: the cube. Five of the cube's sides are imprinted with an icon for each of the five senses – sight, hearing, taste, smell, touch. Three of the icons are shown in print, while all five are revealed when the logo is animated.