A mark that extends across the globe toward new, limitless horizons – reflecting the company's new 21st century corporate mission.

PROBLEM
Spartan Industries, a century-old textile manufacturer, wanted to reinvent its image as a multi-faceted, global purveyor of home and decorative accessories.

SOLUTION
The company's original logo, the Spartan warrior, was replaced with a fresh image communicating the spirit of a new, revitalized company. In the mark a circle, suggesting the globe, frames an s-shaped symbol that stands for the first letter of Spartan's name, while also conveying the idea of a new path stretching into the future.