PROBLEM
St. Vincent’s Medical Center is widely acclaimed within the medical community for its top-ranked quality of care, especially in the demanding field of cardiac treatment. But their story wasn’t being told effectively. To successfully compete with Yale New Haven and Bridgeport Hospitals, the two other major medical centers in its primary market, St. Vincent’s needed a marketing program that would build patient loyalty and keep its beds filled.

SOLUTION
They chose Pisarkiewicz Mazur & Co., the award-winning New York branding firm, to help them accomplish their goals and deliver long-term results. Since their new marketing campaign began, St. Vincent’s has seen a 9 percent increase in medical and surgical patients and noninvasive cardiac procedures. Antenatal procedures for mothers and babies are also up 8 percent.