PROBLEM
The White Plains Public Library needed a new name and identity for its new children’s library facility. Formerly called “Children’s Services,” the library wanted the identity to reflect a new, exciting and experiential destination. The project encompassed a wide variety of disciplines including naming, story development for the library’s origins, logo development, color palette, collateral material and environmental design.

SOLUTION
PM & Co developed “The Trove” identity for the White Plains Children’s Library, creating it around the magic of youthful discovery. The actual definition of a trove is “a collection of valuable items discovered or found” – perfect for a library.Wanting to attract readers age 10-12, the name and logo are distinct, youthful, and exciting. With bright colors, graffiti-like lettering and a cool fun shape, it promises to be a place to imagine, explore and discover.