PROBLEM
Warner Music Group is composed of 80 companies and subsidiaries worldwide – each characterized by an entrepreneurial culture and attitude. The new corporate logo had to be adopted by each different division and integrated into their communications.

SOLUTION
PM & Co created a fun, animated CD-ROM that introduces the logo in an entertaining fashion and shows it fitting into the recording style of each Warner Music Group company. The CD-ROM also functioned as a working style guide for applying the new mark to all communication vehicles.