PROBLEM Court TV needed to create ads to assist cable affiliates in their acquisition efforts. The message had to promote both Court TV ’s programming and new cable subscriptions. SOLUTION PM & Co created an ad featuring "Profiler." The execution capitalizes on the extensive branding of this series by reprising the key art combined with the "Profiler" is a strong, acquisition-oriented headline that communicates the channel’s brand position, along with the affiliate’s offer. The ad is easily customizable.