PROBLEM Court tv needed to create ads to assist cable affiliates in their acquisition efforts. The message had to promote both Court TV ’s programming and new cable subscriptions. SOLUTION PM & Co created an ad showcasing top programs from Court TV’s line-up, combined with strong images that communicated justice and investigation, including elements from the channel’s on-air graphics. The headline delivers an acquisition message and a statement about Court TV’s brand promise. the ad is easily customizable.