PROBLEM The latest Nielsen numbers brought good news to Court TV. In 2000, the channel added 14.8 million subscribers making it the number one service in overall growth. Court TV needed to get this good news to the trade quickly and impactfully — and with as much brand personality — as possible. SOLUTION PM & Co created a trade ad that delivers the growth story directly and cleverly. The visual builds on the readily recognizable crime-scene icon—the chalk outline.