PROBLEM It’s HBO’s 25th anniversary and the network wants to make that milestone a part of every affiliate message–even the annual marketing planner. How do you combine corporate history with a nuts-and-bolts marketing reference tool? SOLUTION Create a mega marketing planner, a high quality piece with silver-anniversary accents and lots of programming splash. Make it ultra practical, too, with easy-access vellum pockets to carry marketing materials and a calendar that shows key dates at a glance.