PROBLEM
To launch a new home fashions and accessories brand to a target market of female shoppers, who are both fashion-minded and budget-conscious and to promote the brand to the trade. There was a modest trade campaign and a minimal budget for consumer promotion.

SOLUTION
PM & Co created the name Rosemont and a supporting identity system that communicates the key brand attributes and appeals to the target demographic. Tactics include packaging and trade advertising. The result was that initial orders exceeded Spartan's sales goals for the brand.